About

Insurance Squared Inc. should be your first choice for online term life insurance quotes.  Our unparalleled experience in both life insurance and online marketing mean you have access to services that are proven to work.

Notably:

  • Insurance Squared has been online and providing online services to life insurance agents for a decade.
  • During that decade we’ve continually narrowed our vision of what we do so that now we do one thing – and we do it very, very well.
  • Our product is online term quotes.  Our focus is lead generation.  We don’t do websites.  We don’t do office admin systems or databases. We do online term quotes with a focus on lead generation.

Insurance Squared Inc. is owned and operated by Glenn Cooke.  Glenn has been involved in technical aspects of the life insurance industry since 1986.  His technical  insurance experience and accomplishments include:

  • Actuarial experience, including a stretch at the home office of a life insurance company in the pricing department
  • Over 10 years experience working with traditional insurance quoting software (offline) including the full design and specification process

His online marketing experience includes:

  • in the late 1990’s Glenn created Canada’s first fully online actuarial bookstore.  Within 2 years his bookstore had expanded across North America at which point it was quickly purchased by a competitor.
  • Glenn helped establish the internet’s largest actuarial discussion forum, a forum that now has 10’s of thousands of members worldwide and millions of posts.  The forum succeeded in spite of heavy competition from established forums run by actuarial societies.
  • Glenn is a noted and respected search engine optimization expert both in and outside of the insurance industry.  He has achieved numerous top rankings for the most hyper competitive search terms, including ‘Term Life Insurance”.

Many techies in the insurance industry that work with insurance agents were insurance agents first.  Glenn’s experience has been the reverse – his background was initially software and actuarial in nature.  He has since transitioned into a successful life insurance agent, his successes include:

  • No sales in his first month of selling.  Yet by the end of his fourth month in life insurance sales he was top 5 in an agency of over 250 life insurance agents.
  • Operates a Canadian life insurance brokerage agency that employs two other agents and numerous admin staff – and rapidly expanding.
  • All sales from his insurance agency are telesales.  All leads are generated from his website.  His website runs off the shelf online term life insurance quotes – the very same online term quoting system you have access to here!

Not just a tech, Glenn is a successful and experience life insurance broker and agent trainer in addition to being an experience online marketer and search engine optimization specialist.
That experience, and a clearly defined focus on online life insurance quotes for your insurance website means that if you want life insurance quotes on your website that will generate leads, you’ve come to the right place.