Over a year ago Google started talking about “encrypting the web”. They want everybody to SSL encrypt their website – that’s the green lock you see when you visit sites like amazon and just means that traffic between the visitor and the website is encrypted and can’t be read even if intercepted.  And without incentive, most websites didn’t pay attention.

But now they’ve done more than just announced it as a preference.  Their ever popular browser Chrome now actively flags your website as NOT SECURE! if you’re not using SSL technology. Previously, encrypted websites were provided a green lock in the browser and unencrypted websites were simply silent.  But as of July (i.e now), unencrypted websites are actively flagged.

That’s not good and it makes your site look amateurish.  It’ll also certainly dissuade any uninformed visitor from trusting your website.  So if you weren’t paying attention before, I’d advise you to get up to speed on this issue – and take corrective action.

How do you fix this?  You’ll need to interact with your webmaster and have them install an “SSL Certificate” on your website.  There’s three levels of SSL Certificates and Google’s OK with all three:

  • paid SSL certificate.  This is probably the most common.  You pay a third party a nominal annual fee who generates an SSL certificate. Your webmaster installs the certificate, and you get the green lock in the browser.
  • free SSL certificate.  www.letsencrypt.com offers free certificates.  Your webmaster can obtain a certificate from that site and again you get the green lock in the browser.
  • Extended Validation SSL certificate.  This certificate costs a bit more.  EV SSl certificates give you the lock in the browser AND your company name – because the company that issues the certificate confirms that you are a real entity/company/person.  It’s an extra layer of security for consumers and it’s the level of security that I advise for any life insurance website. it’s also the level of certificate we use on this website.